Facebook Challengers

Facebook’s staggering rise to prominence (if it were a country it would be one of the most populated) has seen its privacy settings shortcomings becoming truly globally contentious issues. The backlash has even lead to the creation of Quit Facebook Day, which is effectively a call for alternatives to sprout up and teach Facebook a lesson in consumer power in a world of perceived corporate hegemony! Taking on Facebook is a David vs. Goliath situation. For starters Facebook is just oh so convenient. There are nearly 500 million people on there making the chances of connecting with your friends and family much higher, and thus the value users get from using Facebook ever greater – a phenomenon known as network effect. Facebook Connect also allows all these users to use their accounts to login to, ‘like’ and share content and many other websites. This automatically makes users more dependent on the service as they can centralized a large chunk of their online lives and interactions with a singular account rather than constantly having to register for a gazillion websites for added features and functionality. Facebook’s interface design and usability, for the most part, is also great. People new to the website can register all in one step with very little information required thus creating a low barrier of entry.